Owning a business can be a very challenging and stressful undertaking, especially if you are a new small business owner. One of the top concerns for any new small business is getting their name out there and attracting new customers. In most cases, this is easier said than done especially if you are using outdated methods of advertising. The best thing you can do when focusing on your marketing is to get a reputable Social Media Marketing Book and then apply the knowledge gained to your Chicago business. Here are a few tips that you can use when trying to connect with your customer base through social media.
Consistency is the Key
One of the first things that you need to remember when taking your business onto a social media platform is that you have to be consistent with your post. The last thing you want to do is only post once every month or so because your audience will lose interest and forget all about you. The more you are posting, the more attention you can garner from your customers. You need to set up a social media posting schedule and stick with it because this is the only way you will get consistent exposure.
Quality not Quantity
Even though you need to post on a consistent basis, you never need to sacrifice the quality of the content that you put up. You want to make sure that you are posting informative and interesting content for your audience because this will keep them looking forward to the next time that you post. The best types of post you can make are the ones that are directly related to your line of work because in general this is what your audience wants to see.
Avoid Adult Based Humor
Another very important thing that you need to consider when trying to become a hit on social media is avoiding any adult based humor. You want to keep your social media page as universal and not offensive to the general public. Most pages who insist on using adult based humor will only hit a certain niche demographic, which can severely limit their reach. You want to make sure that your page is as assessable to the general public as possible because this will allow you to reach people from all walks of life, thus expanding your customer base.
If you are looking for a top notch Social Media Marketing Book Chicago to help you along, then be sure to visit the team at Sales 3 Dot 0 The New Cont@ct Sport.
