Helpful Tips to Achieve LinkedIn Marketing Success

by | Sep 16, 2014 | Computers and Internet

Are you searching for a way to improve your LinkedIn Marketing efforts? Do you wonder how the LinkedIn marketing pros make it look so easy? If so, the following information will help you discover some of the well-kept secrets that those successful in LinkedIn marketing use.

Use Sponsored Updates on LinkedIn

The sponsored updates on LinkedIn offer a much better way to place your content in front of decision marketers and key influencers that are on the site. This can help you to build your credibility and also help you to appear as an expert in your particular niche, while increasing the exposure you have to people who are not currently in your network.

Due to the ability to limit your audience for the update, you will be able to make the very best use of this investment. Additionally, once you invest in sponsored updates, you will be able to determine if it was effective by using the detailed analytics that are provided by the platform.

Add Visual Content to Your Existing LinkedIn Profile

Did you know that there is an option to visually enhance your profile on LinkedIn by using the Professional Portfolio feature? Here you can add various photos, linked articles that contain images, infographics, videos, screenshots and even presentations from SlideShare.

The most surprising thing is that there are still a large number of people who are not actively using this feature, which means this is the ideal time for you to stand out and ensure you are noticed.

Use Influence Networking

A portion of building your presence and influence on LinkedIn is taking some time developing a real relationship with our connections. When everyone else is blasting a one-size-fits-all type of content on the site, you can ensure you stand out as a valued connection with the various members of your personal network. This is referred to as influence networking.

When you put in the work to influence networking, then the connections you have will become much more receptive to the content that you are sharing regularly on LinkedIn. Rather than marketing at the network, try to nurture the connection with the members of your network.

Provide some Type of Value in Discussion Groups

According to the rules of content marketing, a marketer needs to offer value to a potential customer by producing quality content. This specifically applies to LinkedIn discussion groups.

The fact is that there is a large amount of untapped potential for marketing on LinkedIn. If you have not yet developed a strategy for this, now is the time to get started.

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